As an accommodation owner, it’s important that you collect data about the guests who are booking rooms at your property and analyze the types of guests that are most likely to stay with you.
This is not only important for segmenting your target markets, but also for ensuring that you have a diverse range of travelers staying at your property at all times.
By improving the balance between business and leisure travelers, you can boost the overall health of your small hotel business.
After all, there’s no such thing as one target market.
Neither business nor leisure travelers are more valuable than one another. The fact of the matter is, they are two separate market segments with different needs and desires from their hotel experience. Ultimately, your hotel should work to attract both types of travelers to maximize revenue and increase bookings at the property.
In short, the answer is yes! Each of these types of travelers are looking for different benefits and amenities out of the property that they choose, and each presents a different opportunity for increasing your revenue. The trick to finding the right balance between business and leisure travelers is to promote your property to each target market as completely and effectively as possible.
Relying on one type of target market, regardless of which market it is, can negatively impact the performance of your small hotel.
For example, one tourism season may be strong and bring in a high volume of leisure travelers. However, another season may be slow for leisure travelers but strong for business travelers who are visiting your destination for different reasons.
A balanced online distribution strategy will provide your small hotel with both short-term and long-term success.
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