“All gardens are a form of autobiography.”
This quote from painter, poet, and gardener Robert Dash says it all. You can tell a lot about a person, and moreover an inn, by the beauty of their surroundings.
Gardens make for peaceful retreats for both innkeeper and guest, and they can also be a huge selling point.
With so many grassroots efforts (so to speak!) in regard to the farm-to-table food movement and environmental sustainability, planting a garden can help grow interest in your B&B and make it flourish as a must-see destination. I’ll give you an example.
Located in Mills River, NC, within the magnificent hills of Henderson County, Bed & Breakfast on Tiffany Hill is a six-acre property that features seven spectacular garden vignettes. Ideal for exploring and very Alice in Wonderland-like, the gardens help to create a tranquil refuge for guests.
Each garden is innovative in its own way, which helps set the inn apart from others in the region. It also caters to each visitor’s own interests. The Circle of Trees, for example, encourages conversation and connecting thanks to its circular arrangement. It’s the perfect place for relaxing and chatting with new friends and old. From there, guests can also observe the breathtaking beauty of nature from the top of a hill.
The Birdhouse Garden is lined with birdhouses and attracts more than 30 species on property – an added bonus for drawing nature lovers to the inn. The showstopper of the scene is a life-size birdhouse pavilion, where guests can get swept away in the vibrant surroundings while indulging in a revitalizing massage.
The Herb Garden is a great spot for inspiring gourmets, since it doubles as the place where ingredients for the three-course candlelit breakfast are sourced.
Yet another garden is ideal for artistic types who will enjoy viewing Audrey Hepbear, a striking statue that was created by a local artist for a Hendersonville fundraiser (the B&B sponsored her). This animated addition stands tall, wearing an apron and holding a piece of cherry pie – a baked good that was intentionally chosen as a nod to Tiffany Hill’s breakfast dessert course.
Since each garden has its own personality and is designed for a unique purpose, every guest can find the serene space that fits them best.
When it comes to marketing your inn, one of the most important elements of success is creating a marketable image and identifying what makes your property unique.
These are the initial steps you must take to build your brand. In the case of Tiffany Hill, the gardens have become a special part of the experience when guests stay there.
Having a signature amenity such as this helps the inn stand out, and ultimately sell, to a demographic that continues to expand – and spend.
Mary White, Founder & CEO
Mary White is the CEO & Founder of BnBFinder.com and the author of Running a Bed & Breakfast for Dummies. A former securities broker, she decided to embark on a new venture – internet marketing – nearly 20 years ago and developed a user-friendly website that places B&Bs and inns on a competitive level with larger hotels and resorts. Today, BnBFinder.com earns the industry’s highest rankings and provides compelling content for guests. Mary has been named a bed and breakfast industry leader by Innkeeping Quarterly magazine and is the recipient of the Professional Association of Innkeepers International’s Award of Merit.
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