The guest experience is the top priority for any business in the hospitality industry, and the B&B sector is no exception. While there are always new B&B strategies to consider in regards to improving the guest experience, you should note that there are also several B&B customer service methods that will always work, no matter what.
Here are five B&B guest experience strategies that will never let you down:
SuperOffice.com recently reported data from the Journal of Consumer Research that noted at least 50% of the customer experience with any business or organization is based on emotion. By appealing to the emotions of your guests, you will make a stronger connection with them and ultimately improve your guest loyalty.
Find out why your guests are staying at your property — perhaps they are getting away for a milestone anniversary or maybe they have to travel to your town for the funeral of a friend. Use that information to personalize the experience and establish a connection with your guests.
In many respects, the first impression that your guests have of your B&B will determine their opinion of the entire experience. Make it count by offering beverages, such as a glass of champagne or a warm cup of freshly brewed coffee, when your guests first arrive.
Add in some homemade cookies or local treats to provide them with a relaxing welcome to your B&B.
Travelers in all market segments are becoming more reliant upon technology, particularly when they travel. Stay on top of industry news to learn about the latest technology that is available, and implement what works best for your hotel. Free wifi, smart features and a mobile app are a few types of technology that you might want to consider to improve the B&B guest experience.
Your website should showcase what your B&B property stands for, and should broadcast the experience that guests will enjoy once they arrive for their stay. Simple online booking is a must-have feature on your website.
In addition, you need to make sure that you follow through with the experience that you promise on the web. Guests should arrive to your property and feel like you offered an honest portrayal into your B&B online.
Guests appreciate being rewarded for their loyalty and dedication. By creating a powerful rewards program, that may include luxury upgrades or future booking discounts, you will easily improve the guest experience at your property.
Your B&B guest experience may vary slightly from one traveler to the next, based on their own interests and expectations. However, with a powerful B&B customer service program in place, you will be able to accommodate every traveler to the best of your ability.
Remember to solicit online feedback from your guests, and monitor what is being said about your property on your social media channels.
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