In 2016, driving guest loyalty will become an increasingly important goal for small accommodation providers.
Have a look at our on-demand video to learn how you can get more guests to come back to your small hotel this year.
Millennials want things now – including the ability to reserve a room at your property. They are “fluent and comfortable with booking plans online, as well as on mobile and tablet devices” (HVS). And it’s not just millennials, either – 60% of leisure and 41% of business travelers are making their own travel arrangements, generally via Internet (Amadeus).
When TripAdvisor asked travelers worldwide why they picked a particular destination, many said that local activities, experiences and culture are highly influential.
Also, sightseeing, special dining experiences, and activities were all ranked alongside accommodation as the most common things travelers are willing to spend more on as a treat.
Make sure you partner with the right local businesses (for example, a cooking class, or a walking tour) so you can up-sell and cross-sell what will really strike a chord with them.
Once you’ve satisfied them with your service, you can then figure out which kinds of promotions and programs will strengthen their loyalty.
Your hotel booking engine should be able to display your hot deals, while your front desk system should be able to store your guests’ contact details so you have a way of reaching them – and also draw reports to see which promotions worked.
Guest loyalty is just one of the trends that we’ve covered for the coming year. If you’d like to learn more, access the complete video recording.
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