How to Attract More Chinese Travelers to Your B&B in 2016 [Video]

In 2016, Chinese travelers are still the most-wanted segment in the travel market at the moment, and it’s no surprise.

Have a look at our on-demand video to learn how you can attract more Chinese travelers to your small hotel this year.

Share the statistics used in this post

• Chinese travelers rank #1 globally in terms of overseas tourism spending, exceeding $130 billion (Forbes). Tweet this stat!
• China is poised to overtake the US as the #1 business travel market in the world. It will surpass US in spending by 2017 (China Internet Watch). Tweet this stat!
• China’s outbound travel market will number around 200 million people (Forbes). Tweet this stat!
• Ctrip dominates China’s online travel agency (OTA) market with 54.2% of market share (China Internet Watch). Tweet this stat!

Tips for attracting Chinese travelers

1. Include traditional online channels in your distribution strategy.

Independent tourists are more savvy, and are likely using online channels that are popular where you are – such as TripAdvisor and Airbnb.

2. Increase brand visibility in online and offline Chinese travel guides.

Sometimes, independent tourists use local providers to book travel arrangements. However, they will still use Chinese language travel guides to navigate their way around the city. It’s important that your business is listed in these guides and resources.

3. Connect with Chinese OTAs.

It would be a mistake to neglect the OTA market in China.

At the very least, you should connect with Ctrip, as it dominates China’s OTA travel market with 54.2% of market share (China Internet Watch). Its mobile app has been downloaded more than 160 million times.

But wait… there’s more!

Chinese travelers are just one of the trends that we’ve covered for the coming year. If you’d like to learn more, access the complete video recording.