Your bed and breakfast is likely already located in a tourist destination, but there are certain events that take place throughout the year that will drive even more guests into your area.
Large sporting events, for example, are a huge draw to people from around the world, and you should make an effort to capitalize on these extra people.
Soon, Australian B&Bs will have the opportunity to seize new guests during the Commonwealth Games.
The games are expected to attract massive amounts of people to the region including:
This mega sporting event is going to take place on the Gold Coast next year, so now is the time to start planning your promotions to begin attracting new guests to your small hotel. Using global connections like OTAs will help maximise your reach and boost the amount of guests you can attract to your property. Many different travelers will descend on the area and you’ll have the chance to target markets you’ve never sold to before.
For a short period of time, large sporting events will bring in record-breaking crowds to your region.
While you can’t take in more guests at this time – you only have a finite number of rooms – you can attract guests from new target markets as well as improve your revenue management strategy to increase your profits at this time.
Your competition is going to be increasing their rates for this in-demand event, so you should do the same.
In addition, you will need to create promotions and packages that will set your bed and breakfast apart from the other local hotels that will be hoping to take advantage of the Commonwealth Games.
As you have been building and developing your distribution strategy, you’ve been making strides on boosting your brand recognition around the globe.
Now, as large sporting events are being planned for the Gold Coast region, Australian B&Bs have the opportunity to test their channel management strategy and improve their revenue management techniques.
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