As part of TripAdvisor’s massive brand, TripConnect is a hot topic among all hotel owners, no matter the size of your property.
But is it worth experimenting with? And how exactly do you go about it? Let’s take a closer look.
TripConnect is part of TripAdvisor’s offering. You pay TripAdvisor for the right to manage your small property’s listing in terms of:
TripConnect allows you to compete for more direct bookings, using a pay-per-click advertising model. (Update: TripAdvisor has now added an Instant Booking format where they charge a commission percentage for successful reservations – click here to learn more).
The higher your bid, the higher your property’s listing will appear in TripAdvisor’s Hotel Price Comparison Search box, thereby increasing the likelihood that TripAdvisor users will click the link to visit your property’s booking page. So it’s possible to outbid major OTAs and have your listing appear first in the results.
When your property is unavailable, TripConnect pushes you to the bottom of search results, and puts a symbol to let users know they can’t book you.
You’re charged the amount you bid for each click your property’s website receives. This is called a cost-per-click (CPC) model, and it is the same way Google Adwords works to let you bid for ad space.
You can put a daily cap on your spending, limiting your total bidding to X dollars per day. TripAdvisor also forecasts how many clicks you can expect to receive, and what your bill will be for one month.
Compared to OTA commission, this model is much more affordable for small hotels.
For complete official tips from TripAdvisor, click here.
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