Refresh: Little Hotelier Unveils New Brand, Says It’s Time for a Change

Little Hotelier brand refresh

Little Hotelier, the all-in-one business solution for bed and breakfasts, guesthouses and small hotels, has today unveiled its new corporate brand and logo as part of a brand refresh designed to reflect its commitment to the thriving small accommodation industry.

Since its launch into the market in 2013, Little Hotelier has been empowering small accommodation providers around the world to connect with guests and more effectively manage the day-to-day operations of their businesses. Today, it says this offering has helped small hotels, bed and breakfasts, inns and guesthouses in more than 80 countries and its continual growth in both existing and new markets is a reflection of the increasing need for best-of-breed technology among small accommodation providers.

“Online presence is paramount in this day and age for businesses of all kinds. With trends shifting at such a rapid pace, it can be difficult to keep up, making it imperative that small hotels continually reassess their online presence to make sure they’re putting their best foot forward,” explains Bronwyn Karaoglu, Global Marketing Manager of Little Hotelier.

“Little Hotelier’s rebrand reflects our commitment to innovation and the industry, with an ever-improving product designed specifically to help small accommodation providers run their businesses with ease.”

Using Little Hotelier’s clever-yet-simple and affordable technology, small accommodation providers have the opportunity to amplify their property’s presence online and successfully grow their business. Over the past year, the Little Hotelier solution has helped small hotels such as Bell In The Woods increase bookings by 40% and Villa Orchard maintain an occupancy rate upwards of 90%.

Speaking on the new modern logo, Ms Karaoglu says the intention was to create a look and feel that was simple, down to earth and a little playful, in alignment with the voice and personality of the Little Hotelier brand.

As part of today’s rebrand unveiling, Little Hotelier has also introduced its ‘concierge’ – a character Ms Karaoglu says symbolises the brand’s personal commitment to its customer base: “Like the wonderful concierges we’ve all experienced when staying at a hotel, Little Hotelier keeps track of all the endless day-to-day details involved in managing a small accommodation provider’s properties, so they have the time, energy and focus to make their business shine!”

Today’s announcement comes one month ahead of the Independent Hotel Show in London, where Little Hotelier will be exhibiting its new brand for the first time at a global event.

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About Little Hotelier
Little Hotelier, powered by the leading cloud platform for hotels, SiteMinder, is an all-in-one hotel business solution for small accommodation businesses including bed and breakfasts, guesthouses and motels. Little Hotelier is specifically designed to empower small hotel owners, through best-of-breed cloud technology that allows those hoteliers to compete online with industry giants and on a global scale. Local support and implementation is also at the core of the Little Hotelier solution with offices in Bangkok, Dallas, London, Sydney and Cape Town.

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