Once famous for being ‘that place next to Surfers Paradise’, Broadbeach now outdoes its northern neighbour in many ways, thanks to the suburb boasting some of the Gold Coast’s biggest attractions.

But setting aside The Star casino and The Oasis shopping mall, the reason so many visitors flock to Broadbeach is right there in the name. A relatively quiet stretch of sand, at least by Gold Coast standards, Broadbeach is the perfect place to surf, swim, tan or play.

Where should a guest aim to stay during their Broadbeach escape? Let’s take a look at a selection of the very best hotels the area has to offer.

Don’t see your accommodation listed? Get in touch at [email protected] and tell us why it should be included.

What is the best area to stay in Broadbeach?

While a relatively small community measuring a couple of square kilometres, Broadbeach has a number of distinct regions that offer slightly different experiences to visitors:

  • Old Burleigh Road: If a guest is looking for prime Broadbeach real estate, Old Burleigh delivers, stretching from the heart of the suburb to its southern edge.
  • Surf Parade: The high street of Broadbeach, Surf Parade is also found just a block or two back from the ocean.
  • Broadbeach Boulevard: Those looking for a more tranquil Broadbeach stay will love this road, in the north, which separates guests from the hustle and bustle.  
  • Oracle Boulevard: This tiny alleyway finds its way onto this list for one simple reason: it’s the road that divides two of Broadbeach’s most luxurious establishments: Oracle Tower 1 and Peppers.

LITTLE HOTELIER TOP TIP : If you’re near a landmark, offer something truly unique, or if you’re the perfect choice for a certain type of guest, be sure to let people know! You can include this content on your website but also your Google My Business listing.

What are the best luxury hotels?

One glance at the gleaming towers, helipads and rooftop pools of Broadbeach tells visitors that this city isn’t short of opulence, and a number of hotels cater to those with a taste for the finer things in life. The French-inspired Sofitel Gold Coast Broadbeach delivers a heady mix of Parisian sophistication and Australian spirit. Meriton Suites Broadbeach is a modern and contemporary luxury hotel that offers spectacular views of Broadbeach, particularly from the 32nd floor. And the sail-shaped towers of Peppers Broadbeach hint at the endless luxury and style hidden inside.

What are the best hotels on a budget?

While the growing reputation of Broadbeach means that it caters more to the big spenders than the budget travellers, there are still a wealth of high-quality, reasonably priced options to enjoy. Markham Court offers a complete range of apartment accommodation, and is well placed between Broadbeach and Surfers Paradise. A little closer to the beach, Montego Sands Resort offers all the amenities a visitor would expect from a four star establishment, but at a lower price. Finally, Broadbeach Savannah Hotel and Resort represents great value for unfussy tourists, particularly given the location.

What are the best hotels for families?

Replete with theme parks and child-friendly attractions, the Gold Coast has long been the destination of choice for Australian families. Those bringing their tribe along for the ride could do worse than book into Bel Air on Broadbeach, a perfectly casual four star resort built with kids in mind. The self-catered accommodation of Aria Apartments gives parents everything they need to ensure their holiday runs smoothly, while Mantra Broadbeach on the Park is ideally placed between Boradbeach’s two main attractions: The Star and The Oasis.

LITTLE HOTELIER TOP TIP : Turn your guests into advocates – or better yet, ambassadors – by blending good old fashioned hospitality with modern technology. Reply to social media comments, keep track of and acknowledge repeat visits by using a property management platform with a mobile app included (such as Little Hotelier), and be sure to say “thank you!” – even if only over email. A personal touch still goes a long way.

What are the best hotels for a romantic getaway?

Love is in the air at Broadbeach, with the city welcoming in a steady stream of couples from around the world. These loved-up visitors are in the market for the type of romance that the spas, saunas and steam rooms of Mantra Sierra Grand are ready to deliver. While The Ritz Resort isn’t affiliated with the luxury Ritz-Carlton chain, it offers a delightfully romantic experience via a succession of spacious apartments. The Phoenician Resort is another elegant option found just 100m from the sand.

What are the best hotels with a view?

Most travellers choose to stay in Broadbeach for the stretch of sand that gives this city its name. Those who want to start their day by gazing out at the big blue would be wise to book into ULTIQA Air On Broadbeach, which arguably boasts the finest views in the area. Carmel by the Sea offers incredible panoramas at a perfectly reasonable price, while South Pacific Plaza lets you gaze over the greenery of Kurrawa Park, the golden sands of Broadbeach and out to the deep blue hues of the Pacific.

LITTLE HOTELIER TOP TIP : Connect with niche online travel agents (OTAs). You may be listed on Booking.com and Expedia, but by connecting with additional niche OTAs using a channel manager software, you could get far more bookings from your ideal type of guest.

Best hotels by The Star

The beginning of Broadbeach as we know it today can be traced back to the opening of The Star casino in 1985. The entertainment complex is a main driver of tourism to this day, and if visitors are keen to check out its delights there’s no better place to stay than at The Star Gold Coast itself, which offers sumptuous hotel accommodation. There’s also a five star option, The Darling at The Star, which is arguably Broadbeach’s most luxurious hotel. The four star Dorsett Gold Coast Hotel is unaffiliated with the casino but is located on the same small island, and is a great option for those who may want some respite from all the fun and excitement.

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By Dean Elphick

Dean is the Senior Content Marketing Specialist of Little Hotelier, the all-in-one software solution purpose-built to make the lives of small accommodation providers easier. Dean has made writing and creating content his passion for the entirety of his professional life, which includes more than six years at Little Hotelier. Through content, Dean aims to provide education, inspiration, assistance, and, ultimately, value for small accommodation businesses looking to improve the way they run their operations (and live their life).