Your hotel’s average daily rate is:
*Please note this is an estimation only.
Your average daily rate is the average rental income per paid occupied room in a given time period. Along with your RevPar (revenue per available room) and Occupancy Rate, your ADR (average daily rate) is one of the three main success metrics used to see how well your small property is doing.
To increase your ADR, you must focus on increasing your revenue per customer by implementing pricing strategies, including up-sale and cross-sale offers. Complementary offers that will enhance their experience include shuttle transfers, room upgrades, equipment hire, and tours and activities.
Without advanced reporting and a booking engine that allows you to sell your extras and promotions, you won’t be able to increase ADR with efficiency.
With a piece of technology like Little Hotelier in place, you can spend more time running and measuring the success of each promotion you run.
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