Explore Social Media

Learn all of the latest social media marketing tips for small accommodation providers.

Browse through our library of posts or download our ebook to learn about how you can amplify your online presence.


Social Media FAQs: Essential Instagram Tips For Small B&Bs

Find the best Instagram tips for your small property in this blog post, which explains why photo-sharing is such a powerful draw for consumers.

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Answering your questions about social media marketing with Facebook tips for small hotels

Social Media FAQs: Essential Facebook Tips For Small Hotels

Social media is just as useful for small hotels and B&Bs as it is for large companies. Learn how to get the most out of Facebook for your property.

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hotel facebook

5 Easy Tips to Grow Your Small Hotel’s Facebook Likes

Hotel Facebook and social media can be huge drivers for reservations and it’s actually quite easy for you to grow your audience. Check out these tips.

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Attracting Groups To Your Small Hotel: How To Tailor Your Offering For People Traveling Together

Attracting and securing group bookings at your small hotel is a great way to maximise occupancy and revenue. Here are some tactics you can try.

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7 key metrics every small hotel needs to stay ahead of the game

Even small hotels should be measuring revenue and occupancy metrics to maximise their profit. Find out in this blog the key metrics for you.

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3 tips for driving bookings from email campaigns at your small hotel

Email campaigns can produce big rewards for a small amount of spend if executed correctly. Check out these handy tips from Little Hotelier.

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8 easy ways to boost your small hotel’s midweek bookings and occupancy

Optimizing mid-week occupancy at your small hotel or B&B is easier than you think. Check out these tips to find the best option for your property.

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How To Use Facebook’s New Features To Your Small Hotel’s Advantage

Make sure your B&B’s Facebook strategy is optimized by being aware of the way you can use updates and new features to engage with your guests.

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Use Instagram Contests to Make Guests Compete for Your Small Hotel

Did you know that you can not only attract guests to your small hotel, but you can make them compete for it, too? Here’s how you can use Instagram competitions to get more guests staying at your property.

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New Research: UK Bed and Breakfasts are More Highly Rated Than Hotels

The results are in, and the numbers prove that bed and breakfast properties in the UK are more highly rated than hotels!

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8 Ways To Keep Your B&B’s Social Media Followers Engaged

How can you keep your B&B’s social media followers engaged, in a digital landscape where millions are competing for their attention? It certainly isn’t easy, but here are 8 ways to do it.

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Why Your Small Hotel Shouldn’t Fear Bad TripAdvisor Reviews

Are you worried about bad TripAdvisor reviews at your small hotel? Here’s why you shouldn’t be if you’re doing what you can to delight your guests.

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Should Your B&B Jump on the Snapchat Bandwagon?

The latest social media trend is Snapchat for hotels. Should your bed and breakfast jump on the bandwagon? Find out everything you need to know about Snapchat in this post.

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How To Use Hashtags to Promote Your Bed and Breakfast

Now that you’re on social media, what kind of hashtags should you use to promote your bed and breakfast? Here are some guidelines to follow.

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How to Use Instagram to Promote Your Bed and Breakfast

If your bed and breakfast isn’t on Instagram yet, you’re missing out on a huge opportunity. Here’s how to harness it to raise awareness of your bed and breakfast.

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Creative Ways to Use Facebook Live for B&Bs

There’s a new way to engage with potential guests on Facebook called Facebook Live. Here’s what you need to know about it to promote your B&B.

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6 Ideas to Manage Your Small Hotel’s Reputation in the Online World [Guest Blog]

Joel Cordle, CEO of review leap, shares some great ways to manage your small hotel’s online reputation.

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How Can Social Media Help Your B&B Get More Bookings?

Here’s how social media can help you get more bookings and loyal guests.

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How to Manage Your B&B’s Online Reputation Across the Web

Shaping your bed and breakfast’s online reputation should be one of your top priorities. Make sure you have the following places under control.

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How to Get More Online Bookings Through Your B&B’s Website

Use these tips to make sure you’re maximizing direct online bookings through your small hotel’s website.

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How to Master Social Media for Your Bed & Breakfast

Here are the best ways to master the top social media sites for bed and breakfasts – Facebook, Instagram, and Twitter.

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3 Small Hotels Who Are Winning at Social Media

Struggling to find ways to use your small hotel’s social media profiles? Take some hints from these excellent examples.

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Are You Providing Superior Service to Your Guests?

Here’s how to up your game when it comes to servicing your small hotel’s guests online and offline.

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Timing & Content: Two Ways to Make Your Small Hotel’s Online Reviews Even Better

Here is some interesting new information that will help you take your small hotel’s online reviews to the next level.

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Small Hotels, Get Social to Increase Room Occupancy

Social media is here to stay, and if you use it correctly, it may even increase room occupancy at your small hotel!

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Let’s Get Personal: How Small Hotels Can Retain That Personal Touch Online

Here are three places you can apply that personal touch online to stand out against the competition and get more bookings.

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What Does TripAdvisor’s ‘Instant Booking’ Option Mean for Your Small Hotel?

Good news for small accommodation providers – you can now take advantage of TripAdvisor’s Instant Booking option on TripConnect.

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Apple Maps Hotel Reviews: What it Means for Small Hotel Owners

Give your small hotel a competitive advantage by showing off your hard earned reviews to the massive market of Apple Maps users.

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How To Win Back Abandoned Reservations for Your B&B or Small Hotel With Retargeting

What can you do to win back that abandoned hotel reservation? Stalk them all over the internet with a form of advertising called retargeting.

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How To Be A Pro on TripAdvisor – The Ins and Outs of Doing it The Right Way

Here’s how to make TripAdvisor, the world’s largest travel site, work for a small accommodation provider.

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How To Sell Your Small Hotel Rooms on Facebook With Retargeting

What is retargeting exactly, and how can small accommodation providers, such as Bed and Breakfast, start using it to sell their hotel rooms on Facebook?

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5 Ways to Get More Hotel Reservations with Your Facebook Profile

A highly recommended list of specific things you can do to make sure your Facebook marketing translates into staying guests.

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FREE Ebook: The Ultimate Online Guide for Small Hotels or Bed & Breakfasts

This free ebook for small accommodation providers will teach you how to master your online presence, distribution strategy & room reservations.

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3 Common Mistakes Small Hoteliers Make When Managing Online Presence

Online presence is absolutely imperative to attracting new guests so make sure you don’t make these 3 common mistakes when managing your online presence.

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How to Manage Guest Reviews Online: A Small Hotel’s Guide

A best practice guide on how to encourage travellers to review your small hotel and to how to manage your online reviews.

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3 Steps to Enhance Your Online Visibility on Google

A step-by-step guide how to boost your website’s Google ranking through ‘local online visibility’ using Google’s location ranking services.

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